Gradually increase the impulse buying ratio based on the real-time detection of profiles of potential buyers, and a better knowledge in contact time of the situation of the potential customer and their predisposition to purchase.
Progressively improve the reflexive purchase ratio (delayed purchase decision) from the provision of greater and better information for the customer’s purchase decision.
Improve promotional campaigns and telesales by analyzing relationships between customers, and between customers and products by creating promotions (Cross-Sell, Upsell, etc.), reciprocally fertilizing the promotion channels via the internet and via contact center.
Have a knowledge base of profiles and behaviors of potential customers for the range of products constantly recycled, expanded in data and number of potential customers.
Potential future capacity of personalizing the e-commerce platform and the “contact center” campaign based on customer intelligence analysis reports.
